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Pipeline Intelligence

Roberts Real Estate Acquisitions

Week of June 2, 2025 · Auto-populated from GHL

Live from GHL
Calls → Contract
2%
Offers → Close
15%▼
was 28% last month
Avg Days to Close
47d
from first contact
Deals Closed MTD
3
goal: 4
Pipeline Alerts
Close rate dropped 46% this month

Offers-to-close fell from 28% → 15%. At this pace you will miss your monthly goal by 2 deals.

Best lead source getting least attention

Probate leads close at 3x the rate of direct mail but received only 12% of your team's calls this week.

Marcus Hill is 61% behind on calls

31 calls completed vs. a goal of 80. Needs 49 more calls in 3 days to hit the weekly target.

Pipeline Activity — 16-Week Trend

Activity Planner

Set your close goal and see exactly how many calls your team needs to make this week — calculated from your last 90 days of GHL data.

I want to closedeals this month3 weeks remaining
1
Offers needed
at your 15% close rate
27
2
Quality conversations needed
at your 19% convo → offer rate
143
3
Outbound calls needed
at your 42% answer rate
341
Calls per rep · per week
5 reps · 3 weeks left · starting now
23
Rep Performance — Week of June 2, 2025
1SC
Sarah Chen
Showings
8
Offers
6
Closes
2
Close %
28%
94/80
Pipeline Funnel
Calls Made
94
↓ 9% converted
Showings
8
↓ 75% converted
Offers
6
↓ 33% converted
Closes
2
+10pp
vs. team avg close rate
100%
of call goal hit
8-Week Call Activity
2JK
Jamie Kay
Showings
7
Offers
5
Closes
1
Close %
21%
87/80
3LP
Lisa Park
Showings
6
Offers
4
Closes
1
Close %
19%
82/80
4DC
Devon Cruz
Showings
5
Offers
3
Closes
0
Close %
14%
76/80
5MH
Marcus Hill
Showings
2
Offers
1
Closes
0
Close %
8%
31/80
Lead Source Performance — Avg Days to Close
Probate
31%
close rate
18 leads · 22d avg
Referral
28%
close rate
12 leads · 31d avg
Direct Mail
14%
close rate
47 leads · 58d avg
Cold Outreach
8%
close rate
89 leads · 74d avg